Small Business Blog - daily small business software blog
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:: Best Search Marketing Blogs
08/26/2008
Attempting to stay current on the latest
search engine algorithm changes or search optimization
tactics can be overwhelming for webmasters attempting
to juggle it all. With this in mind, we have put
together a list of the industrys best Search Marketing blogs. These
blogs are current and discuss important issues related
to search engine optimization and search marketing.
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:: Directory Submissions
That Matter
08/20/2008
Links from different directories have different
values. A webmasters time is limited, and most webmasters
want to get the biggest bang for their bucks. So
where should they start when it comes to directory
submissions? Search engines assign value to links
from the various directories differently, so how
do you spend your time where it matters most?
Directory Submissions that Matter
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:: Web Rules Changing for Big Business
08/05/2008
Federal guidelines for what type of information
companies can provide on their official Web sites
have not been updated since 2000. On Wednesday,
the Securities and Exchange Commission voted unanimously
to modernize its rules to fit in with an increasingly
digital economy.
Under the revamped rules, which have not yet been
released in their entirety, information posted on
a company Web site does not necessarily have to
comply with Sarbanes-Oxley rules relating to a companys
disclosure controls and procedures.
The rules also provide clarity on how companies
can: provide access to historical or archived data
without it being considered reissued or republished
every time it is accessed; link to third-party information
or Web sites without having to adopt that
content for liability purposes; and use summary
information in the context of the securities laws
antifraud provisions.
Meanwhile, Web sites no longer have to include a
printer friendly version of all their documents
so sites can include more interactive and dynamic
features, the SEC said.
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:: Four Kinds of Links
08/04/2008
Links are an important component in an online
marketing campaign. Websites usually need a significant
number of quality links to perform well in organic
search rankings. Once upon a time, high-quality
links were plentiful. But with the growth of the
web, and an ever-increasing number of competing
websites, garnering link love and attention is a
time-consuming and tedious process.
Four Kinds of Links
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